Malmö Gallerihelg is an annual art event where galleries, art institutions, and pop-ups across the city open their doors for free events and exhibitions. Every year, graphic designers are invited to pitch their ideas for the event’s visual identity — creating the map, posters, and digital materials that set the tone for the entire weekend. The event is organised by Konstfärmjandet Skåne.

The winning pitch for the 2024 visual identity explores the way city dwellers navigate their surroundings, moving along familiar routes as they leave home for work, school, shopping, or to visit loved ones. During leisure time, we return to favorite cinemas, restaurants, and neighborhood parks, yet we also venture further afield, discovering new places and reconnecting point A to point B — along with all the in-between spaces that make the city feel alive.